Metricool alternative
The Metricool alternative for agencies that want white-label reports without a sales call
Metricool is one of the better-value tools in this category, especially if you manage many brands. Pricing is per brand in tiers, the free plan is real, and the analytics reach further than most schedulers: ads accounts, competitor tracking, Looker Studio connector.
The catch for agencies is at the top of the ladder. Post approvals arrive on Advanced, and white-label reports only on the Custom plan, which means a sales conversation and a quote. Teams that want to hand clients a report with their own logo, from a plan with a published price, end up looking elsewhere. This page shows the trade.
Where Metricool is the right call
Agencies managing ten or more brands on a tight budget. Starter covers 10 brands for $36 a month, and Advanced scales to 50. Nothing on this page is cheaper per brand.
Anyone who reports on paid campaigns next to organic. Metricool pulls in Meta, Google, and TikTok ads data, which Lemonpost doesn't.
Teams that build dashboards in Looker Studio. Metricool has a connector; Lemonpost exports reports instead.
Where Metricool starts to cost you
White-label is behind a quote
Reports with your own branding are on the Custom plan only. If white-label is the deliverable your retainer promises, you can't buy it off the shelf.
Approvals start on Advanced
The post approval system is an Advanced feature, from $53 a month. Starter is publishing only, so a solo freelancer who needs one client to sign off is already on the bigger plan.
Breadth has a learning curve
Ads, competitors, hashtag tracking, and web analytics all live in the same interface. For a team that wants to plan, approve, and post, it's more product than they'll use.
X analytics is an add-on on Starter
Full X access sits on Advanced; Starter needs a paid add-on. Small, but it's the kind of line item that surprises people.
Metricool vs Lemonpost, side by side
| Metricool | Lemonpost | |
|---|---|---|
| How you're billed | Per brand, in tiers | Per plan by channel count; team members are free |
| Entry price | $20 per month for 1 brand (Starter) | $29 for 5 channels (Creator) |
| Free plan | 1 brand, 20 posts per month | 7-day free trial |
| Users | Team management on Advanced; no published cap | Unlimited on every plan |
| Client approvals | Advanced plan, from $53 per month | Growth and Pro, via a no-login review link |
| White-label reports | Custom plan (contact sales) | Your logo and colors, Growth ($99) and Pro |
| Ads and competitor analytics | Included | Not offered |
| Looker Studio connector | Advanced | Not offered; reports export to file |
| Social inbox | Inbox on paid plans | Comments and DMs on every plan, plus comment-to-DM automations |
| Post from an AI assistant | AI assistant credits inside Metricool | MCP server on every plan: Claude, ChatGPT, Cursor, any MCP client |
| Platforms | 11 incl. Twitch and Google Business Profile | 9 incl. Threads and Bluesky |
| Based in | Spain | Norway, hosted in the EU |
What a small agency actually pays
Take a four-person agency with three clients, five channels each. Two clients approve posts before they go live, and every client gets a monthly report carrying the agency's logo, not the vendor's.
On Metricool, approvals put you on Advanced, and the branded report puts you on Custom. On Lemonpost it's the Growth plan.
| Metricool | Lemonpost | |
|---|---|---|
| Plan | Advanced (approvals) or Custom (white-label) | Growth |
| Monthly price | From $53 without white-label; Custom for white-label, quote only | $99 |
| Yearly price | From $636 without white-label | $990 |
| White-label client report | Custom plan only | Included |
| Adding a fourth client | $0 within the brand tier | $0 until you pass 15 channels |
| Adding team members | $0 on Advanced | $0 |
Metricool's Advanced price depends on the brand tier; $53 is the entry tier. Prices read from each vendor's pricing page on the date shown at the bottom of this page.
Switching from Metricool
- 1
Export the analytics history and any ads reports you rely on; those don't transfer.
- 2
Connect the same brands in Lemonpost. Three brands with five channels each fit the Growth plan.
- 3
Rebuild the posting schedule as queue slots and bulk-import drafted posts via CSV.
- 4
Set the approval policy per brand and send each client their review link.
- 5
Export your first white-label report from Lemonpost before the next client meeting.
When to stay with Metricool
Stay if you run ten or more brands and price per brand is the deciding factor, if ads reporting or competitor tracking is part of your retainer, or if Looker Studio dashboards are how you deliver. Metricool's value at scale is real.
Other Metricool alternatives worth checking
SocialPilot and Vista Social are the agency-shaped tools with published white-label plans. Pallyy and Buffer are lighter; Planable is the one to look at if approvals are the whole job.
SocialPilot
Priced by plan with account and user caps.
- From
- $20 per month on Essentials (5 accounts, 1 user)
- Approvals
- Standard and up; client approval from Premium ($100 per month)
- Users
- 1, 3, or 6 by plan; unlimited on Ultimate
Vista Social
Priced by plan with profile and user caps.
- From
- $79 per month on Professional (15 profiles, 2 users)
- Approvals
- Every plan; multi-stage from Advanced
- Users
- 2, 4, or 8 by plan
Pallyy
Priced per social set, extra sets $10 per month; extra users on Agency $10 per month.
- From
- $15 per month on Starter (20 scheduled posts per month)
- Approvals
- Pro plan and up
- Users
- 1 on Free to Pro; 3 on Agency, extra $10 per month
Planable
Priced per workspace (one brand or client), with monthly post caps; unlimited users per workspace.
- From
- $33 per workspace per month on Basic (60 posts per month)
- Approvals
- Every plan; mandatory approvals from Pro, multi-level on Enterprise
- Users
- Unlimited per workspace
Buffer
Priced per connected channel, per month.
- From
- $5 per channel per month on Essentials
- Approvals
- Team plan only ($10 per channel per month)
- Users
- 1 on Free and Essentials, unlimited on Team
Later
Priced per social set (one brand across platforms) and per user, billed yearly.
- From
- $18.75 per month on Starter, billed yearly
- Approvals
- Growth and Scale (submit and approve posts)
- Users
- 1, 2, or 4 included by plan; extra users $3.75 per month
What every Lemonpost plan includes
- Unlimited team members
- Nine platforms from one composer
- Drag-and-drop calendar and posting queue
- Unified inbox for comments and DMs
- Analytics with a best-time-to-post heatmap
- Bulk scheduling from CSV
- Link-in-bio page on lemonl.ink
- MCP server for Claude, ChatGPT, and any MCP client
Client approvals and white-label reports are on the Growth ($99) and Pro ($249) plans.
Elsket av kundene
Hør hva kundene våre sier
“Jeg lette etter dette i tre andre verktøy før Lemonpost. Det bare funker, og erik på support er også helt fantastisk.”
Elliot Solberg
Sandra Clothing AS
“Vi bruker Lemonpost sammen med claude ai og elsker det. Det er rimelig, superenkelt å bruke, og jeg og medgründeren min bruker det daglig.”
Henriette L. Solstad
Lett Rekruttering AS
“I selskapet vårt driver vi aktiv rekruttering gjennom sosiale medier, og det å kunne publisere på tvers av kanaler ett sted og engasjere har vært helt fantastisk.”
Serpios Dento
HomeProject Technologies Ltd
“Vi brukte TIMEVIS på å henge med på sosiale medier. Lemonpost gjorde det gøy igjen!! Anbefales på det sterkeste :-)”
Vera Bergh
SoMe-ansvarlig
“Vi drifter en travel konto og trengte noe som tålte belastningen uten å knekke. Lemonpost håndterer det, og teamet retter feil raskt.”
Theo Skyner
CoCreate Ltd
“Koblet til alle de sosiale kontoene våre på én økt. Verdien for pengene er ærlig talt den beste jeg har funnet, og supporten svarer faktisk som et menneske.”
Ana Costa
“Best forhold mellom kvalitet og pris av alle plattformene jeg har prøvd.”
Fanny Mäkelä
SoMe-ansvarlig
“Vi lanserte et produkt og fikk bokstavelig talt null trafikk. Nå har det gått 5 måneder, og vi publiserer innhold jevnt og trutt. Og jeg elsker DM-funksjonen, så vi kan gi publikummet vårt litt gratis verdi.”
Fredrik Kreim
FAQ
Metricool alternative questions
Lemonpost (Growth, $99), SocialPilot (Premium, $100), and Vista Social (Scale, $349) all list white-label reporting on a plan with a public price.
Usually not per brand. Metricool Starter covers 10 brands for $36 a month. Lemonpost is priced per channel with unlimited users, and includes approvals and white-label reports on the $99 Growth plan, which is where the comparison turns.
No. Lemonpost's analytics cover your own organic accounts: impressions, reach, engagement, follower growth, top posts, and a best-time-to-post heatmap.
Lemonpost has a 7-day trial, not a free plan. Buffer and Pallyy have free plans if that matters more than approvals.
No. Reports are built inside Lemonpost and exported as files with your branding.
Try Lemonpost next to your current tool
Seven days free, every feature, unlimited seats. Keep Metricool running until your first Lemonpost post has published.
Metricool prices and plan details were read from Metricool's pricing page on 2026-09-03 and may have changed since. Lemonpost prices are in USD; other currencies are quoted at checkout.