Best time to post
Best time to post on LinkedIn
LinkedIn is a workday platform, and that makes timing more predictable here than anywhere else. People check it on the commute, again mid-morning, at lunch, and briefly before logging off. Weekends are quiet. Post inside those windows and your post is judged by a full room; post outside them and it waits.
The best hour still depends on who follows you and where they work. This page gives you the starting windows, explains why LinkedIn's first hour matters so much, and shows you how to find your own answer in two weeks.
The short answer: starting windows to test
Start with the working-day rhythm in your audience's time zone. Tuesday to Thursday mornings are the safest first guess for almost every professional audience.
| Day | Windows to test (local time) | Why |
|---|---|---|
| Monday | 8 to 10 am | Inboxes come first on Monday; keep it to the morning. |
| Tuesday | 7 to 9 am, 11 am to 1 pm | The strongest day for most B2B accounts. |
| Wednesday | 7 to 9 am, 11 am to 1 pm | Equal to Tuesday; a good day for longer posts. |
| Thursday | 7 to 9 am, 11 am to 1 pm | Still strong; document posts do well here. |
| Friday | 8 to 10 am | Attention fades after lunch; post early or wait until Monday. |
| Saturday | 9 to 11 am, if at all | Low traffic; a small, loyal audience reads at the weekend. |
| Sunday | 5 to 7 pm, if at all | Sunday evening planning; keep posts light. |
Time zone is decisive on LinkedIn. A 8 am post in Oslo reaches London at 7 and New York at 2 am. If your buyers span Europe and the US, 1 to 2 pm CET catches both.
How LinkedIn decides who sees your post
A new post goes first to a sample of your connections and followers. LinkedIn watches the first hour or so: dwell time (how long people stop on it), comments, reposts, and reactions. LinkedIn has said dwell time is a signal, but it hasn't published how it weighs them against each other. If the sample responds, the post is shown to their networks and to people who follow the same topics.
Because the first sample is your own network, and your network is at work, the hour you post decides the size of the room for that first test. A post at 9 pm gets tested by night owls; a post at 8 am gets tested by everyone on the train.
Comments extend a post's life more than anything else. A post that keeps collecting comments over two or three days keeps getting redistributed, so replying to every comment in the first few hours is part of timing, not separate from it.
What changes the answer for your account
Who your followers are
Founders and marketers check LinkedIn constantly and respond in the evening too. Engineers and finance people check at fixed points in the day. Look at the job titles in your follower analytics before you pick an hour.
Time zones
More than on any other platform. Pick the window where your two biggest regions overlap, or schedule the same post twice a day apart for two audiences on different continents.
Post type
Text posts and polls land fast and suit the morning. Document (PDF) posts and long posts take reading time and do well at lunch. Video is the exception on LinkedIn: it's watched on mute, so early-morning scrollers skip it.
Company page or personal profile
Personal profiles reach further and earlier. Company pages depend on employees resharing, which happens during working hours. Post from the page first, then have the team engage within the hour.
How to find your own best time: in linkedin analytics (free)
- 1
On your profile, open Analytics, then Post impressions, and set the range to 90 days.
- 2
Sort your posts by impressions and note the posting hour and weekday of the top ten.
- 3
Open Followers and check the Location and Job title breakdowns; they tell you which time zones and work rhythms you're posting into.
- 4
For a company page, open the page's Analytics, then Content, and repeat the same sort.
LinkedIn doesn't show follower activity by hour the way Instagram does, so your own top posts are the data. Ten posts is the minimum before a pattern means anything.
In Lemonpost
Lemonpost's analytics build a best-time heatmap for your LinkedIn profile or company page from your own published posts, in your time zone. Set your posting queue to the two hottest slots per week and every scheduled post lands there, first comment included.
A two-week test that settles it
- Pick two windows, one morning (7 to 9 am) and one lunch (11 am to 1 pm), on Tuesday to Thursday.
- For two weeks, alternate posts between the two windows. Keep the mix of text, document, and image posts similar in each.
- Reply to every comment within two hours in both windows so engagement effort is equal.
- After 14 days compare impressions and comments per post. Move your queue to the winner and re-test against Friday morning next month.
FAQ
LinkedIn timing questions
Tuesday to Thursday mornings between 7 and 9 am, or the lunch window from 11 am to 1 pm, in your audience's time zone, are the safest starting points. Your own top posts over 90 days will refine that.
Rarely. Traffic drops sharply on Saturday and Sunday. If you post, keep it light and expect a smaller, more loyal audience.
Early afternoon Central European Time, around 1 to 2 pm, catches the European lunch and the US East Coast morning. Anything earlier misses the US; anything later misses Europe.
Company pages depend more on employees resharing, which happens in working hours. Post in the morning and ask the team to engage in the first hour.
Yes. LinkedIn has a basic built-in scheduler, and a tool like Lemonpost schedules text, image, and PDF document posts to a profile or company page with a scheduled first comment.
Two to four times a week for a personal profile, two or three for a company page. Daily posting works for a few people; for most it drops quality and reach.
Post at the right hour without being awake for it
Schedule a week of posts in one sitting. Lemonpost publishes them at the times your own heatmap picks.