Best time to post
The best time to post is the one you measured
Every platform guide here gives you starting windows for each weekday, explains what moves them for your account, and hands you a two-week test. No borrowed statistics, and where we show numbers they come from posts scheduled through Lemonpost.
Pick your platform
Best time to post on Instagram
Starting windows for every weekday, what changes them for your account, how to read your own Instagram Insights, and a two-week test that replaces the guesswork.
Read the guideBest time to post on TikTok
Starting windows for every weekday, why the For You feed makes timing matter less than on other platforms, how to read TikTok Studio, and a two-week test.
Read the guideBest time to post on LinkedIn
Starting windows for every weekday on a workday platform, how the LinkedIn feed weighs the first hour, how to read your own analytics, and a two-week test.
Read the guideBest time to post on Facebook
Starting windows for every weekday, why Reels, Page posts, and Groups follow different clocks, where Business Suite shows your hours, and a two-week test.
Read the guideBest time to post on YouTube
Starting windows for videos and Shorts, why the first 48 hours matter, how to read your Audience chart in YouTube Studio, and a test that fits a weekly channel.
Read the guideBest time to post on X
Starting windows for every weekday, why a post on X fades within hours, how the For You tab changes the answer, and a two-week test from your own posts.
Read the guideBest time to post on Threads
Starting windows for every weekday, how the Threads feed picks what to show, why replies beat the hour, where Threads Insights help, and a two-week test.
Read the guideBest time to post on Bluesky
Starting windows for every weekday, how the chronological Following feed treats time, why Bluesky skews US and evening, and a two-week test with no analytics.
Read the guideBest time to post on Pinterest
Why the hour matters least on Pinterest and the season most, when to publish seasonal pins, where Analytics and Trends help, and a test built for slow pins.
Read the guideWhy these pages don't quote studies
Most best-time articles quote each other's averages. An average of a million accounts in every industry and time zone is not a fact about yours. So each guide gives you a sensible hypothesis, tells you what moves it, and shows you how to read your own numbers in the platform's free analytics and in Lemonpost's heatmap. Where a guide shows a chart, the data is from posts scheduled through Lemonpost and the sample size is printed next to it.
Let your own heatmap pick the hour
Lemonpost builds a best-time heatmap per channel from your published posts and fills your posting queue with those slots.