8 hrs → 2
weekly time spent on posting
How Klaro's marketing team stopped drowning in tabs and started posting every day
Georg Groth, Klaro
Approvals & client review
Client approvals without the email chains
Posts wait until the right person says yes. Clients approve from a link, with no login.
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Approvals and review links come with Growth and Pro.
A client review link for a candle shop, open in a browser with no login. The client reads the next Instagram post, due Thu 6:00 PM, and approves it.
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Every post has a history
Submitted, sent back with a note, approved. Every step stays on the post, so nobody digs through email to find out who said yes.
Posts held until approved
A post in review can't be scheduled or published until someone approves it, so nothing slips out early.
Comment thread on every post
Feedback stays on the post, not in a chat app, so nobody has to match a note to the right draft.
Every decision is logged
Who submitted, who asked for changes, and who approved stays in the post's history, notes included.
The history of one Instagram post: a writer submitted it for review, the client asked to swap the second photo, the writer sent it back for review, and you approved it.
“The founders can see the whole calendar and approve stuff in a few taps. That killed a whole email chain we used to have every week.”
Georg GrothHead of Marketing, KlaroYou set the approval rule for each brand
Roles decide who needs a sign-off, and each brand gets its own rule. Clients join through a link, with no account and no seat.
Roles that fit a team
Owners, admins, and members can publish, while contributors write and submit for a teammate's OK.
Per-brand approval policy
Choose Off, Contributors only, or Every post for each brand: strict for the client who needs it, relaxed for the one who doesn't.
No-login client review links
Send a client one link to approve or request changes with no account and no seat, or make it comment-only.
Approval settings for a candle shop: every post needs an OK, and the client review link is set so the client can approve.
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7 days free.Cancel anytime.
Read the full story
What is a social media approval workflow?
A social media approval workflow is the set of steps a post goes through before it is allowed to publish: someone drafts it, someone else reviews it, and only an approved post can be scheduled. It replaces the informal version most teams start with, where approvals happen in Slack or email and a post goes out late, unapproved, or not at all.
Why teams use an approval process
The risk of posting from a shared account is that the wrong thing goes out, or the right thing goes out before a client has seen it. An approval process fixes that by making review a required step, not a favor. In Lemonpost, a post in review cannot be scheduled or published until it is approved, so the rule is enforced by the tool instead of by memory.
How do clients approve posts without an account?
Agencies lose hours to sending screenshots and chasing sign-off over email. A no-login review link removes that. You create a link for the brand, the client opens it, reads the post in context, leaves a comment, and approves or asks for a change. There is no password to set up and no seat to buy, which is why it works for the client who only checks in once a week.
Roles and who can publish
Not everyone on a team should be able to publish. Lemonpost has four roles: owner and admin manage the team, members write and publish, and contributors write but always have their work approved first. You set an approval policy per brand, so one client can require a sign-off on every post while another lets the team move fast. Unlimited seats on every plan means you never ration invitations to stay under a cap.
Keeping a record of who approved what
When something does go wrong, the first question is who signed off. Every submission, change request, approval, and note in Lemonpost is recorded on the post itself, whether it came from a teammate or a client through a review link. That audit trail turns a finger-pointing conversation into a quick look at the history.
Approve once, publish everywhere
An approved post is ready for every network you connect. Sign off once, then schedule it across all nine platforms Lemonpost publishes to.
Approval and client review questions, answered
What is a social media approval workflow?
It's the review step a post goes through before it can publish. In Lemonpost, a writer submits a draft, a teammate or client approves it or requests changes, and only an approved post can be scheduled or published. It replaces approvals that happen ad hoc in Slack or email.
Can clients approve posts without a login?
Yes. You create a review link for a brand and send it to your client. They open it, see that brand's posts in review, leave comments, and approve or request changes, all without an account and without taking a seat on your plan.
What roles can I give my team?
Four: owner and admin manage the team and its brands, members can write and publish, and contributors write but always have their posts approved by a teammate before anything goes out. You assign roles when you invite people or change them later.
Does every post have to be approved?
Only if you want it to. Each brand has its own approval policy: off so nobody waits, contributors only so just their posts need a sign-off, or every post so nothing publishes without an OK from someone who did not write it.
What happens to a post while it is in review?
It's held. A post in review can't be scheduled, queued, or published until it's approved. If someone requests changes, it goes back to the author with their note, and the author can pull it back to a draft at any time to make edits.
Can I control whether a client can approve or only comment?
Yes. When you create a review link you decide whether the client can approve posts or can only leave comments, so final sign-off stays with your team when you need it to.
Is there a record of who approved a post?
Yes. Every step is recorded on the post itself: who submitted it, who requested changes, who approved it, and any notes, whether they came from a teammate or a client through a review link. That gives you a clear trail of who signed off and when.
Do reviewers and clients count as paid seats?
Teammates are unlimited on every plan, so you never pay per seat. Clients review through a no-login link and do not take a seat at all.
Which plans include approvals?
Approval workflows, roles, and client review links are included on the Growth and Pro plans. The Creator plan covers scheduling and publishing; approvals start at Growth. See the pricing page for the full comparison.
Do approvals apply to posts created from AI assistants?
Yes. The review rule is enforced where posts are created, so a post drafted through the API or an AI assistant like Claude or ChatGPT still waits for approval if the brand's policy requires it.
Get sign-off without the chase
Start a free trial, set who approves what, and send your clients a review link instead of another email thread.
- 7 days free
- Cancel in Settings, no call
- Unlimited seats on every plan