Instagram scheduler
Schedule Instagram posts, Reels and Stories
Plan a week of Instagram in one sitting. Write your captions, drop everything on the calendar, and Lemonpost publishes it automatically through the official Instagram API. Even while you sleep.
Every Instagram format, scheduled
If you can post it in the Instagram app, you can schedule it in Lemonpost.
Posts and carousels
Schedule single photos, videos, or carousels with up to 10 slides. Mix photos and video in one carousel, tag people, and invite up to three collaborators.
Reels
Schedule Reels with a custom cover image and choose whether they also land on your feed. Reels get the most reach on Instagram, so keeping them coming matters.
Stories
Queue Stories next to your feed content so your profile stays active every day, not just the days you remember to post.
First comment
Auto-post your hashtags as the first comment the second your post goes live. Your caption stays clean and readable.
Four steps
How to schedule Instagram posts
- 1
Connect your Instagram account
Link your Instagram Business or Creator account in a couple of clicks. Lemonpost publishes through the official Instagram API, so your account stays safe.
- 2
Create your post
Write your caption in Lemon Studio, add photos or video, and pick a format: post, carousel, Reel, or Story. You can even draft posts from Claude or ChatGPT.
- 3
Pick a time
Drop the post on your calendar, or add it to the queue and let it fill your schedule. Analytics shows when your followers are actually online.
- 4
Let it publish
Lemonpost posts it for you, first comment included. Then track how it did and reply to comments and DMs without opening the app.
One place for Instagram
Built for how you actually post
Content calendar
See your whole month in one view
Plan feed posts, Reels and Stories side by side. Gaps are obvious, so you fix them before they turn into quiet weeks.
Drag and drop. Move a post to a new day and it's rescheduled. No forms, no fuss.
Queue it. Set your posting times once and Lemonpost slots new posts into the next open spot.
Every account together. All your Instagram accounts, plus every other platform, on the same calendar.
Lemon Studio
Write once, post everywhere
Compose your Instagram post, then send the same post to TikTok, Facebook, LinkedIn and more. Tweak each version in one screen.
Per-platform tweaks. Different caption, different first comment, even different media for each platform.
AI when you want it. Draft captions with AI, or post straight from Claude, ChatGPT, or any MCP client.
Approvals built in. Send posts for sign-off before they go live. Handy for teams and client work.
Engage inbox
Turn comments into DMs, automatically
Engage pulls your Instagram comments and DMs into one inbox. Set up comment-to-DM automations like "comment LINK and I'll send it to you" and let them run.
One inbox. Comments and DMs from every account, together in one place.
Comment-to-DM automations. Answer a keyword comment with an automatic DM. Great for sharing links Instagram won't let you put in captions.
Reply faster. Answer everything from Lemonpost instead of hopping between apps.
Why schedule Instagram posts in advance?
Posting in the moment sounds nice until it's 9 pm and you still haven't posted. Scheduling turns Instagram from a daily chore into a weekly session: you batch your content when you have the energy, and Lemonpost handles the publishing.
Consistency beats intensity
Instagram rewards accounts that show up regularly, not accounts that post five times one week and vanish for three. A schedule keeps your feed active through busy weeks, holidays, and the days when you'd rather do anything else. Batching a week of content in one sitting is the easiest way to get there.
Post when your followers are online
There's no magic hour that works for every account. Your best time to post is when your own audience is active, and that's different for a bakery in Oslo and a creator in Austin. Lemonpost's analytics shows your best posting times per channel, so you schedule into real windows instead of guessing from generic charts.
No, scheduling doesn't hurt your reach
Posts published through the official Instagram API look exactly like posts published from the app, and Instagram treats them the same. What moves your reach is showing up consistently with content people want to watch. A scheduler helps with the first half and frees up time for the second.
Instagram sizes and specs, at a glance
What Instagram accepts for each format. Worth bookmarking.
| Format | Recommended size | Aspect ratio | Good to know |
|---|---|---|---|
| Feed post (square) | 1080 × 1080 px | 1:1 | The classic. Works everywhere. |
| Feed post (portrait) | 1080 × 1350 px | 4:5 | Takes up the most feed space, so it usually earns the most attention. |
| Feed post (landscape) | 1080 × 566 px | 1.91:1 | Fine for wide shots, but smallest on screen. |
| Carousel | Same as feed posts | 1:1 or 4:5 | Up to 10 slides. Photos and video can mix in one carousel. |
| Reel | 1080 × 1920 px | 9:16 | Up to 3 minutes. You can set a custom cover in Lemonpost. |
| Story | 1080 × 1920 px | 9:16 | Up to 60 seconds per story. |
- File types: JPG or PNG for photos, MP4 or MOV for video.
- Captions: up to 2,200 characters and 30 hashtags. Lemonpost can put the hashtags in your first comment instead.
- Instagram's profile grid previews posts at 3:4, so keep faces and text near the center of portrait posts.
Post to every platform, not just Instagram
Lemonpost publishes to Instagram, TikTok, Facebook, LinkedIn, X, Threads, Bluesky, Pinterest and YouTube. Write your post once, customize it per platform, and fill nine calendars in the time one used to take.
Who schedules Instagram with Lemonpost?
Customer story
How a social media manager runs several brands' Instagram
- saved every week
- 5 hrs saved every week
- posts going out, no more silent weeks
- Every week posts going out, no more silent weeks
- for her brand and every client
- 1 calendar for her brand and every client
Read the full story“Half the time I don't even open the app. I just tell Claude what to post, then check it in Lemonpost after.”
Fanny Mäkelä, Social media manager
Loved by customers
Don't just take our word for it
“I looked for this in three other tools before Lemonpost. It just works, erik on support is also amazing.”
Elliot Solberg
Sandra Clothing AS
“We use Lemonpost with claude ai and love it. It is budget friendly, super easy to use and me and my cofounder use it daily.”
Henriette L. Solstad
Lett Rekruttering AS
“In our company it's active recruitment through social media, and being able to post across channels in one place and engage has been amazing.”
Serpios Dento
HomeProject Technologies Ltd
“We were spending HOURS trying to keep up with social media. Lemonpost made it fun again!! Highly recommended :-)”
Vera Bergh
Social Media Manager
“We manage a busy account and needed something that could take the load without falling over. Lemonpost handles it, and the team ships fixes fast.”
Theo Skyner
CoCreate Ltd
“Connected all our socials in one sitting. The value for money is honestly the best I've found, and support actually replies like a human.”
Ana Costa
“Best quality/price out of all the platforms I've tried.”
Fanny Mäkelä
Social media manager
“We launched a product and got literally zero traffic. It's now been 5 months and we're consistently launching content — and I love the DM feature so we can give our audience some free value.”
Fredrik Kreim
Good to know
Instagram scheduling, answered
Connect your Instagram account, create your post in Lemonpost, and pick a date and time. Lemonpost publishes it automatically through the official Instagram API. You can schedule days, weeks, or months ahead, as far out as you like to plan.
Yes. Lemonpost schedules feed posts, carousels with up to 10 slides, Reels, and Stories. Reels can have a custom cover image, and you choose whether they also show on your feed.
It is when the tool publishes through Instagram's official API, which Lemonpost does. You connect through Instagram's own login, we never ask for your password, and scheduled posts follow the same rules as posts made in the app.
Yes. Instagram's API only allows scheduling for Business and Creator accounts. Switching from a personal account is free and takes about a minute in the Instagram app's settings.
No. Posts published through the official API are treated exactly like posts published by hand. If anything, scheduling helps, because posting consistently is one of the clearest signals the algorithm rewards.
Whenever your audience is online, which is different for every account. Lemonpost's analytics shows your best posting times per channel based on your own followers, so you can schedule into those windows instead of guessing from generic charts.
Yes. Write it when you compose the post and Lemonpost publishes it right after the post goes live. Most people use it for hashtags, so the caption stays clean.
Yes. Every plan covers multiple connected accounts: 5 on Creator, 15 on Growth, and 40 on Pro, across all platforms. Workspaces keep brands or clients separate, and every plan has unlimited seats.
Meta Business Suite is free and fine if you only post to Instagram and Facebook. Lemonpost covers nine platforms in one composer and adds a queue, approvals, a unified inbox with comment-to-DM automations, and posting from AI assistants like Claude and ChatGPT.
Yes. Every plan starts with a 7-day free trial and you can cancel anytime. Plans start at $29 a month, and you pay for connected channels, nothing else. Seats are unlimited on every plan.
Yes. Add up to three collaborators when you compose a feed post or Reel. They get Instagram's usual collab invite when the post goes live, and it appears on both profiles once they accept. Collaborators need public Business or Creator accounts, and Stories don't support collabs.
Yes. Tag any Instagram username on your photos and place the tag exactly where you want it on the image, even on a specific slide of a carousel. Tags work on photos, not on Stories.
Yes. Set a custom cover when you schedule the Reel, so your grid stays tidy without editing the post afterwards.
Yes. Lemonpost runs in your browser and installs on your phone like a regular app. And since publishing happens on our servers, your phone doesn't need to be on when the post goes out.
It stays in your queue marked as failed, with the reason from Instagram, so you can fix it and try again. If you cross-post to several platforms and one fails, the others still go out. Only the failed one waits for you.
Fill next week's Instagram calendar today
Batch your posts, Reels and Stories in one sitting, then get back to your real work. Lemonpost squeezes more out of every posting session.